Tugas Akhir Performance of Dramatic Literature

“SIMPLY SELMA”

            Selma, Gladys (Selma’s Mother) and Michael are the main character in this story. The story is about a struggle of a young woman to face the fact that she is a stripper. Selma is a beautiful-single-young woman who is live with her mother. She has to work as a stripper in a club because she doesn’t has a choice to do to fulfill their daily needs and pay the bills. But she likes her job because she gets a lot of money every day than working in another place and she’s really a hard worker. 

Besides, her mother was getting sick and can not work again. And she also need money to make her dreams come true, she really wants to go back to school and build up her own business. She is very sensitive if her mother complains about her job. But she loves her mother so much and always tries to make her mother happy. She doesn’t like in make a relationship with man because she thoughts that she can take care of herself and her mother, and she was doubt if there any man will accept her as a stripper.

            Gladys is Selma’s Mother. She loves Selma so much too. Actually, she’s not agree if her daughter works in a night club as a stripper but she can’t do anything to stop her except always reminding Selma to resign from that place. She is a good mother but sometimes she’s too overprotected to Selma. She always supports Selma for her dreams but not for a stripper. She’s getting sick because of ages and she want that Selma will get married with a nice man Michael, their neighbor.

            Michael is a handsome, rugged man, age 32. He’s just moved to Glenroy Acres, and he lives next to Selma’s house. He runs his own business. He is a nice man, he likes to help Gladys. He heard a lot about Selma from her mother and he got a crush into Selma.

POSTER

BOOKLET

Tugas Principle of Management

NIKE

Nike Inc is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon, near Beaverton. It is the world's leading supplier of athletic shoes, apparel and sports equipment with revenue in excess of $16 billion USD in 2007. As of 2008, it employed over 30,000 people world-wide. Nike and Precision Castparts are the only Fortune 500 companies headquartered in the state of Oregon.

The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Skateboarding, Team Starter, and subsidiaries including Cole Haan, Hurley International, Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008.^[2] In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name.

The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's car.

The company's profits grew quickly, and in 1966, BRS opened its first retail store, located on Pico Blvd. in Santa Monica, Calif. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS prepared to launch its own line of footwear, which would bear the newly designed Swoosh

The first shoe to carry this design that was sold to the public was a soccer cleat named "Nike", which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. officially renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key marketing tool for the rapidly growing company.

The company's first self-designed product was based on Bowerman's "waffle" design in which the sole of the shoe was inspired by the pattern of a waffle iron.

By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due largely to 'word-of-foot' advertising (to quote a Nike print ad from the late 1970s), rather than television ads. Nike's first national television commercials ran in October of 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising agency Wieden+Kennedy, which had formed several months earlier in April 1982.

Together, Nike and Wieden+Kennedy have created many indelible print and television ads and the agency continues to be Nike's primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It" for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20th Century, and the campaign has been enshrined in the Smithsonian Institution.

Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world

 Task Environmental Factor

 

1.    Customer

o        SES : A+, A, B

o   Lifestyle : Energetic, Sporty

o   Occupation : Athlete, Student

 

2.    Competitor

o   Adidas, Reebok

 

3.    Supplier

o   Synthetics

o   Rubber

o   Textiles

 

4.    Government

Nike's world headquarters are surrounded by the city of Beaverton, Oregon but are technically within unincorporated Washington County.

From Nike's perspective, the company, one of only two Fortune 500 employers still headquartered in the state of Oregon (Precision Castparts is the other), has such a large payroll in the area that it should not be forced to be annexed into Beaverton without its consent. Nike prefers to work with county government as it develops and expands its headquarters. Annexation would cost the company $700,000 per year in increased taxes for services it already receives from the county and various special-purpose districts. Intel, another large employer in the state, routinely receives special tax breaks on various capital investments it makes in the county.

From Beaverton's perspective, the company's expectation for special treatment is counter to the city's desire to have zoning and other laws apply equally to all businesses, big and small. A nearby Costco store, one of that company's earliest, was annexed into Beaverton years ago without incident, and Beaverton's focus on additional annexation during the 21st century reflects a desire to streamline both city and county government by having metropolitan-area services handled by cities instead of counties.

The Oregonian dates the bad blood between the two back to the Nike purchase of 74 acres (0.3 km²) of nearby Beaverton land which soon fronted the MAX Blue Line. When Nike proposed expanding their headquarters in that direction, Beaverton at first wanted them to build housing near the MAX station and criss-cross the property with two public roads, expectations defined by the zoning already in place when Nike bought the land. Beaverton's request was mostly consistent with Metro's transit-oriented development plans for the region. After a year, which included a threat by Nike to move 5,000 jobs out of the state, Beaverton backed down from the requirement for housing, but the lack of accommodation was something that Nike did not forget.

The annexation standoff soon led Beaverton to attempt a forcible annexation. That led to a lawsuit by Nike, and lobbying by the company that ultimately ended in Oregon Senate Bill 887 of 2005. Under that bill's terms, Beaverton is specifically barred from forcibly annexing the land that Nike and Columbia Sportswear occupy in unincorporated Washington County for 35 years, while Electro Scientific Industries and Tektronix get that same protection for 30 years.

5.    Pressure Group

o   Unicef

o   ILO

Because Nike allowed the children work in the company. The 2 groups are against Nike of this condition. Nike has been criticized for contracting with factories in countries such as China, Vietnam, Indonesia and Mexico. Vietnam Labour Watch, an activist group, has documented that factories contracted by Nike have violated minimum wage and overtime laws in Vietnam as late as 1996, although Nike claims that this practice has been halted.

The company has been subject to much critical coverage of the often poor working conditions and exploitation of cheap overseas labor employed in the free trade zones where their goods are typically manufactured. Sources of this criticism include Naomi Klein's book No Logo and Michael Moore's documentaries.

Nike was criticized about ads which referred to empowering women in the U.S. while engaging in practices in East Asian factories which some felt disempowered women.

6.    Political Conditions

In the 1990s, Nike faced criticism for use of child labour in Cambodia and Pakistan in factories it contracted to manufacture soccer balls. Although Nike took action to curb or at least reduce the practice of child labour, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labour is not being used.

These campaigns have been taken up by many college and universities, especially anti-globalisation groups as well as several anti-sweatshop groups such as the United Students Against Sweatshops. Despite these campaigns, however, Nike's annual revenues have increased from $6.4 billion in 1996 to nearly $17 billion in 2007, according to the company's annual reports.

There have been several concerns raised in the media about the conditions that factory workers have to endure not only Nike's factories but in many of its major rivals manufacturing areas across Asia. Rumors of forced over-time and going for long periods of time without a break have been reported in the press.

7.    Sociocultural

Nike is well known and popular in Youth culture, Chav Culture and Hip hop culture as they supply urban fashion clothing. Nike recently teamed up with Apple Inc. to produce the product which monitors a runner's performance via a radio device in the shoe which links to the iPod nano. While the product generates useful statistics, it has been criticized by researchers who were able to identify users' RFID devices from 60 feet away using small, concealable intelligence motes in a wireless sensor network.

8.    Global

The Nike Foundation in 2005 began investing in adolescent girls as powerful agents of change in the developing world. This focus emerged from the company’s desire to support the world’s developing countries, recognizing the benefits that both Nike’s business and consumers derive from emerging economies. Funded by Nike, Inc. the Foundation leverages the brand’s drive for innovation and positive change, and its ability to inspire both. We believe that when girls receive support and realize opportunity for their futures, they can become an unexpected and powerful force in transforming.

9.    Technological conditions

The consistently growing textile industry often brings negative contributions to the environment. Because Nike is a large participant in this manufacturing, many of their processes negatively contribute to the environment. One way the expanding textile industry affects the environment is by increasing its water deficit, climate change, pollution, and fossil fuel and raw material consumption.

In addition to this, today’s electronic textile plants spend significant amounts of energy, while also producing a throw-away mindset due to trends founded upon fast fashion and cheap clothing. Although these combined effects can negatively alter the environment, Nike tries to counteract their influence with different projects. According to a New England-based environmental organisation Clean Air-Cool Planet, Nike ranks among the top 3 companies (out of 56) on a survey conducted about climate-friendly companies. Nike has also been praised for its Nike Grind programme (which closes the product lifecycle) by groups like Climate Counts. In addition to this, one campaign that Nike began for Earth Day 2008 was a commercial that featured Steve Nash wearing Nike’s Trash Talk Shoe, a shoe that had been constructed in February of 2008 from pieces of leather and synthetic leather waste that derived from the factory floor. The Trash Talk Shoe also featured a sole composed of ground-up rubber from a shoe recycling program.

Nike claims this is the first performance basketball shoe that has been created from manufacturing waste, but it only produced 5,000 pairs for sale. Another project Nike has begun is called Nike’s Reuse-A-Shoe program. This program is Nike’s longest-running program that benefits both the environment and the community by collecting old athletic shoes of any type in order to process and recycle them. The material that is created from the recycled shoes is then used to help create sports surfaces, such as basketball courts, running tracks, and playgrounds.

10. Legal and Politics

The above statements were made by Thuy and Lap, woman workers at Nike plant in Vietnam, and reported by CBS in October 1996. However disturbing those comments might have been, they turned out to be but a scratch on the surface of a far more horrendous reality -- confirmed, quantified, and fully documented in a March '97 report by Vietnam Labour Watch during its visit to Vietnam.

Despite its progressive image in the United States, Nike is a very different company in Vietnam and in other Asian manufacturing operations. Reports of physical abuse, sexual abuse, salary below minimum wage and a debilitating quota systems are confirmed by CBS News, the New York Times, USA Today, Wall Street Journal, AP, Reuters as well as other non-profit and non-governmental organizations.

We started this web site in 1996. Since then, the stories of Nike labor abuses have made the front-page of many newspapers. The courage of Thuy & Lap to stand up to Nike sweatshops has helped spark a worldwide movement. In 1998, Phil Knight promised to change Nike's labor practices in Asia. We observed a few improvements, but much of Phil Knight's plan of actions were nothing but empty promises. In 1999, Thuy & Lap were fired for talking to reporter. Thuy is now working in another factory in Dong Nai. Lap is still unemployed. You can read her letter to Nike .

We are now in the year 2001. Still there's much left to be done. Nike continues to treat its labor problem as a matter public relations. Nike's factory wages are still the lowest among foreign-owned factories in Vietnam. Many studies have confirmed that Nike do not pay its Asian workers enough to live on. Nike factories continue to abuse its workers and violate their labor rights.

Nike did made changes. Nike has staffed up its PR department to go on a charm-offensive to seduce the public, to create confusion among concerned people about the reality of Nike sweatshops and to sow doubts about anti-sweatshop activists. Nike public stance has become much more sophisticated than five years ago. It's no longer simply refusing to acknowledge the labor question. It now tries hard to look like a responsible citizen; it has put out more Nike-funded "studies" & propped up Nike-funded organizations to be apologists for the Nike globalization agenda.

 Nike funded the Global Alliance for $10 Million USD and got numerous feel-good articles from Global Alliance studies of Asian workers. Nike also continues to use the Fair Labor Association (FLA) as a quasi-stamp of approval for its labor policy even though in reality the FLA is still a non-functioning organization. The FLA has not even monitor a single factory yet, despite numerous press releases promising actions.

Behind closed-doors, however, Nike continues its goal to sabotage any labor organization that stands in its way. To derail cooperation between US labor groups & Vietnam labor organizations, Nike sent a "private" letter to a high-level Vietnam government official accusing US labor activists of harboring a secret agenda to change the government in Vietnam. To stop the momentum of the Workers Right Consortium (WRC), Phil Knight's retracted his donation to the University of Oregon because the school has joined the WRC, a labor group whose agenda competes with Nike-sponsored monitoring body, the FLA.

Nike also threatened to stop funding for universities that joined the WRC. The Nike protest has many organizations: Press for Change , the National Labor Committee , Global Exchange , Campaign for Labor Rights, National Organization of Women , Clean Clothes Campaign , Community Aid Abroad , The Living Wage Project, Justice Do It Nike and several other NGOs. These organizations work together to persuade Nike Corp. to treat their overseas workers fairly. (Not all members of the Working Group on Nike advocate a boycott of Nike products.

Tugas Methodology of Social Research

BERIKAN DEFINISI KONSEP, DEFINISI OPERASIONAL DAN BENTUK TEORI APA YANG AKAN DIGUNAKAN PADA JUDUL-JUDUL PENELITIAN DIBAWAH INI:

 

1.         Persepsi Pemirsa terhadap penggunaan presenter androgini dalam program televisi

2.         Peranan ‘Gatekeeper’ dalam proses pemberitaan media massa

3.         Pengaruh komunikasi internal terhadap isi media

4.         Hubungan media komunitas dan demokrasi

5.         Peranan musik digital terhadap peningkatan musik remaja

 

I. PERSEPSI PEMIRSA TERHADAP PENGGUNAAN PRESENTER ANDROGINI DALAM PROGRAM TELEVISI.

o   KONSEP:

·      Persepsi Pemirsa : adalah cara pandang dan tanggapan penonton atau publik terhadap sesuatu atau beberapa hal

·      Presenter androgini : adalah orang yang membawakan suatu acara yang memiliki kecenderungan penyimpangan perilaku seksual dalam sikap dan pembawaannya.

·      Program televisi : adalah  bentuk acara yang ditayangkan dan disiarkan oleh televisi.

o   Operasionalisasi

·      Persepsi pemirsa adalah suka atau tidak sukanya penonton terhadap presenter androgini, dilihat dari jumlah rating dan share televisi dari AGB Nielsen terhadap acara yang menggunakan presenter androgini tersebut. Misal ratingnya 3 dan sharenya 18.9, itu menunjukan bahwa presenter androgini cukup disukai pemirsa.

·      Presenter androgini adalah presenter laki-laki yang cenderung bersikap seperti wanita, dan wanita yang cenderung bersikap laki-laki.

o  TEORI YANG DIGUNAKAN:  Teori Berdasarkan Kegunaan dengan jenis Intentional Explanation

II. PERANAN ‘GATEKEEPER’ DALAM PROSES PEMBERITAAN MEDIA MASSA

o  KONSEP:

·      Gatekeeper : adalah orang yang sangat memahami konsep layak berita yang di anut organisasi media massa tempatnya bekerja, biasanya diperankan oleh redaktur pelaksana, pemimpin redaksi dan wakil pemimpin redaksi.

·      Pemberitaan : adalah pengumuman atau pemberian kabar atau cerita mengenai kejadian atau peristiwa yang hangat.

·      Media Massa : sarana untuk menampung dan menyalurkan informasi kepada khalayak

o  OPERASIONALISASI:

Peran gatekeeper dalam proses pemberitaan media massa adalah seberapa banyak berita yang disaring oleh gatekeeper dalam menentukan nilai layak berita dari suatu berita yang disusun oleh penulis atau editor dalam waktu 3 bulan.

 

o  TEORI YANG DIGUNAKAN : Teori Berdasarkan Kegunaan dengan Jenis Genetic Explanation

 

III.  PENGARUH KOMUNIKASI INTERNAL TERHADAP ISI MEDIA

o  KONSEP

·    Komunikasi internal : adalah tindakan satu orang atau lebih yang mengirim dan menerima pesan yang terjadi  di dalam konteks sebuah organisasi.

·    Isi Media : Sesuatu yang ada, termuat dan terkandung dalam suatu berita atau acara yang diselenggarakan oleh media.

 

o  OPERASIONALISASI

·     Komunikasi Internal > Intensitas Komunikasi internal yang dilakukan dalam kurun waktu tertentu dan ragam komunikasi internal yang dilakukan seperti gathering, rapat, diskusi, komunikasi interpersonal dll.

·    Isi media  > menarik atau tidaknya  isi media yang  tersebut untuk di baca , di dengar atau di tonton oleh khalayak.

 

o  TEORI YANG DIGUNAKAN :  Teori berdasarkan kegunaan jenis Explanation Through Empirical Generalization.

IV. HUBUNGAN MEDIA KOMUNITAS DAN DEMOKRASI

 

o  KONSEP

·      Media Komunitas : adalah sarana untuk menyalurkan dan bertukar pesan, ide dan gagasan di dalam suatu ruang lingkup hubungan, yang didalamnya terdapat arus timbal balik antara satu dengan lainnya serta memiliki satu tujuan yang sama.

·      Demokrasi : adalah gagasan atau pandangan hidup yang mengutamakan persamaan hak dan kewajiban serta perlakuan yang sama bagi semua warga.

o  OPERASIONALISASI:

Jumlah Frekuensi dari para anggota komunitas baik dalam menyuarakan pendapat dan idenya dihitung dalan satu bulan

o  TEORI YANG DIGUNAKAN : Teori berdasarkan kegunaan  jenis Explanation Functional

 

V.            PERANAN MUSIK DIGITAL TERHADAP PENINGKATAN MINAT MUSIK REMAJA 

o  KONSEP

·         Musik Digital : Suatu jenis lagu atau nada yang biasanya didengarkan menggunakan media seperti Internet, MP 3, I Pod, Komputer.

·         Minat Musik Remaja : Suatu keinginan akan aliran lagu tertentu yang terjadi pada anak muda.

 

o  OPERASIONALISASI

·         Seberapa banyak anak muda yang mengakses lagu melalui Internet dalam kurun waktu satu bulan.

 

o  TEORI YANG DIGUNAKAN : Teori berdasarkan kegunaan jenis Empirical Generalizations Explanation.

Print Media Assignment

Print Media Assignment

Background

©      Perusahaan                  : Pacific Place Mall

©      Bidang                        : Servis / Jasa

©      Jenis Media                 : Majalah

©      Nama Media               : ‘Fab’ Magazine

     Alasan/Misi Media      : Pacific Place Mall Jakarta merupakan pusat belanja yang baru dibuka tahun 2007. Terletak di kawasan Sudirman Centre Business District Pacific Place Mall Jakarta dengan design arsitektur modern Pacific Place Mall Jakarta akan menjadi tujuan utama untuk belanja dan gaya hidup/lifestyle. ‘Fab’ yang merupakan external magazine dari Pacific Place Mall Jakarta ini berfungsi sebagai media untuk mempublikasikan dan mempromosikan Pacific Place Mall Jakarta, serta memposisikan Pacific Place Mall Jakarta ini sebagai pusat belanja dan lifestyle yang mewah dan elegan sesuai dengan motto Pacific Place Mall, Luxurious Shopping Mall. ‘Fab’ Magazine berisi informasi-informasi, promosi-promosi, kalender acara, petunjuk/direksi, serta berbagai artikel, feature-feature menarik, berita, lifestyle, fashion yang up-to-date.

Objectives

Pacific Place Mall Jakarta merupakan sebuah Mall atau Pusat Belanja dan Lifestyle dengan mengusung tema Luxurious Shopping Mall. Terletak di jantung kawasan SCBD Jakarta dan dengan design arsitektur modern, Pacific Place Mall Jakarta akan menjadi tujuan utama untuk belanja dan gaya hidup. Selain menyediakan up-scale shopping center, Pacific place juga menawarkan luxurious apartments, office tower, 5-star boutique hotel dan 5-star serviced apartments, serta terdapat juga grand multifunction hall yang bisa disewa untuk pertunjukan teater, konser musik, maupun social events. Dengan berbagai pilihan mewah yang menarik, Pacific Place akan menjadi jawaban bagi mereka yang membutuhkan kemewahan, elegan, lux dan berbeda dari yang lain.

‘Fab’ Magazine yang merupakan external media dari Pacific Place Mall Jakarta diproduksi dengan tujuan untuk mengenalkan, mempublikasikan Pacific Place Mall Jakarta kepada masyarakat yang menginginkan kemewahan, lux, elegan, serta berselera tinggi.  ‘Fab’ Magazine selain berisi informasi, promosi yang berkaitan dengan Pacific Place Mall beserta tenant-tenantnya,  juga berisi feature-feature menarik, berita, lifestyle, fashion yang up-to-date. Hal ini dilakukan dengan tujuan agar tercapainya suatu imej di mata consumer bahwa Pacific Place Mall adalah suatu up-scale shopping center yang mewah, elegan dan lux, serta untuk mengedukasi pembaca agar berwawasan lebih luas.

Target Readership

©      Demographic   : Jakarta Selatan, Jakarta Barat, Jakarta Timur, Jakarta Utara, Jakarta Pusat

©      Usia                 : 27 – 50 tahun

©      Jenis Kelamin  : Wanita dan Laki-laki

©      Status Sosial    : Up-level

©      SES                 : A+, A & B

©      Lifestyle          : Modern, Stylish, Conformist, Glamour.

Content

Monthly Routine:

©      Editor’s Note

Content ini akan diisi oleh Editor in Chief sebagai kata pengantar untuk menuntun pembaca memahami isi majalah dan issue apa yang akan diangkat pada setiap edisinya.

©      Content

Berisi daftar isi setiap halaman, untuk memudahkan pembaca untuk mengetahui artikel apa berada di halaman berapa.

©      From U

Saran dan Kritik dari customers.

©      What’s Up

Memuat Recently Events dan Upcoming Events. Untuk mengedukasi pembaca agar up-date terhadap event-event yang berlangsung dan yang akan diadakan.

©      Cover Story

Memuat informasi tentang siapa yang menjadi cover majalah pada suatu edisi, lengkap dengan informasi busana yang dipakai, make-up serta wardrobenya. Berisi juga wawancara dengan sang model.

©      What’s New at Pasific Place Mall

Berisi beberapa bagian. Hit the Shopper, yaitu berisi opini dari konsumen suatu produk dari brand yang merupakan tenant Paciific Place Mall. Past Event, yaitu artikel mengenai event yang diadakan di Pacific Place Mall. Shop News, yaitu artikel mengenai Grand Opening, Relocation atau apapun yang berhubungan dengan suatu brand yang merupakan tenant dari Pacific Place Mall, dan Sales & Promotion yang berisi promosi-promosi yang sedang atau akan berlangsung pada brand tenant dari Pacific Place Mall.

©      Horoscope

Artikel mengenai Hosroscope. Bertujuan untuk memberikan informasi horoscope kepada pembaca.

©      Directory

Berisi Peta Pasific Place Mall beserta petunjuknya, untuk menginformasikan keberadaan tempat-tempat yang berada di Pasific Place Mall.

 

Feature & Hilite:

©      Newsflash

            Berisi global issue, yang disajikan singkat tetapi menarik. Untuk mengedukasi pembaca agar lebih kaya wawasan.

©      Reality

Berisi artikel yang mengangkat cerita tentang realita kehidupan yang terjadi di masyarakat. Bertujuan untuk memberikan edukasi kepada pembaca untuk memiliki kepekaan sosial akan realita kehidupan yang terjadi.

©      Green Page

Berisi artikel yang mengangkat tentang global warming issue. Bertujuan untuk memberikan edukasi kepada pembaca agar menyadari akan global warming.

©      Story Behind The Brand

Berisi artikel ringan mengenai informasi, sejarah atau cerita di balik sebuah brand yang merupakan tenant dari Pasific Place Mall Jakarta.

Fashion:

©      Runway-Ourway

Memuat photo session - fashion dari runway designer haute couture dunia yang kemudian diberikan alternative lain dengan style yang serupa tetapi dengan brand yang terdapat di Pacific Place Mall Jakarta. Berguna untuk meng-update fashion style pembaca dan juga memberikan inspirasi fashion style, serta mempromosikan produk-produk dari brand yang merupakan tenant Pacific Place Mall Jakarta.

©      Trend Alert

Berisi photo session yang mengangkat suatu tema fesyen yang up-to date, wardrobenya menggunakan produk-produk dari brand yang merupakan tenant dari Pacific Place Mall. Halaman ini untuk meningkatkan ketertarikan konsumen akan produk yang ditampilkan dengan hasil foto yang menawan.

©      World Fashion Report

Berisikan artikel Global Fashion Issue, seperti liputan fashion show, baik dalam maupun luar negeri, ataupun artikel mengenai new collection dari suatu brand. Artikel ini bertujuan untuk mengedukasi pembaca agar up-date tentang berita fashion global.

 

©      Hot Pick

Informasi Produk yang sedang ‘hot’ dari Brand yang jadi tenant Pasific Place Mall, disajikan dengan foto-foto produk yang dikemas menarik, dan mengangkat suatu tema pada setiap edisinya. Halaman ini berguna untuk mengenalkan produk-produk andalan dari tenant Pasific Place Mall agar pembaca tertarik untuk membeli.

Beauty and Health

©      Beauty Product Info

Artikel mengenai info produk kecanikan dari brand yang merupakan tenant dari Pacific place Mall Jakarta. Halaman ini berguna untuk mengedukasi pembaca agar dapat mengetahui informasi tentang produk kecantikan yang cocok.

©      Beauty Spread

Artikel mengenai cara menggunakan make-up, dalam setiap edisi mengangkat suatu tema yang tentunya up-to date. Bertujuan untuk mengedukasi pembaca agar memiliki alternative menggunakan make-up.

©      Health

Artikel mengenai kesehatan. Tema yang diangkat berbeda pada setiap edisi. Bertujuan untuk mengedukasi pembaca agar lebih kaya pengetahuan akan kesehatan.

Lifestyle

©      Living

Merupakan artikel mengenai kehidupan. Bisa mengangkat tema apa saja, dan berbeda pada setiap edisi. Bertujuan untuk menambah wawasan pembaca.

©      Take a Break

Merupakan artikel mengenai one stop spot, yaitu tempat-tempat hang-out yang merupakan tenant dari Pasific Place Mall. Setiap edisi menampilkan tempat yang berbeda. Bertujuan untuk menarik minat pembaca untuk mengunjungi tempat-tempat tersebut.

©      Taste of The Month

Informasi tentang restoran yang berada di Pacific Place Mall. Setiap edisi menampilkan tempat yang berbeda. Bertujuan untuk menarik minat pembaca untuk mengunjungi restoran-restoran tersebut.

©      Destination

Artikel mengenai tempat menarik yang bisa dijadikan tujuan untuk berlibur. Bertujuan untuk memberikan informasi kepada pembaca agar lebih kaya wawasan.

©      Hot Stuff

Berisi barang-barang yang sedang ‘hot’ yang merupakan produk dari tenant Pacific Place Mall. Bertujuan untuk menarik minat pembaca untuk membeli barang-barang tersebut.

©      Home

Berisi artikel mengenai design rumah, baik eksterior, interior, maupun furnishing. Dalam tiap edisi mengangkat tema yang berbeda. Produk yang digunakan juga merupakan produk dari brand yang merupakan tenant Pacific Place Mall. Bertujuan untuk memberikan inspirasi pada pembaca dalam menata rumah, dan agar menarik minat pembaca untuk membeli produk yang ditampilkan.

©      Entertainment

Berisi beberapa artikel, must have music album, yang merupakan rekomendasi album musik yang bagus dan patut dibeli. Book review, yang merupakan review buku-buku dari tenant Pacific Place Mall. Dan Movie review, yang merupakan informasi mengenai film baru. Bertujuan untuk menambah pengetahuan tentang entertainment dan mempromosikan produk dari tenant Pacific Place Mall.

Editorial Style

Bentuk dan gaya penulisan yang akan diterapkan dalam majalah ini adalah semi-formal.target market dari majalah ini adalah yang berada pada tingkat SES A+, A dan B yang artinya merupakan orang-orang professional. Tetapi mengingat majalah ini adalah majalah lifestyle maka bahasa yang digunakan adalah semi-formal.

 

Reader’s Benefit

Manfaat yang akan didapat pembaca dengan membaca ‘Fab’ Magazine adalah, selain mendapatkan informasi lengkap mengenai hal yang berhubungan dengan Pacific Place Mall Jakarta, pembaca juga mendapat berbagai macam edukasi, wawasan, referensi dan hal-hal yang diharapkan dapat berguna di kehidupan pembaca. Selain itu, di beberapa edisi akan disertakan voucher yang bisa digunakan di Pacific Place Mall Jakarta.

Media Specifications

©      Ukuran kertas                : 17,5 x 25cm

©      Berat, jenis dan warna  : - Normal Edition

                                               Cover : Art paper 120gr. Dove. Full Color

                                               Isi : HVS 100gr. Dove. Full Color

                                               - Special edition

                                               Cover : Art paper 120gr. Dove. Full Color

                                               Isi : HVS 100gr. Dove. Full Color

©      Format                            : Majalah

©      Jumlah Halaman             : 50halaman

©      Perekat                           : Strapless tengah

©      Tiras                               : 1000 eksemplar

©      Printing                          : Printing off-set (cetak film), naik cetak 1minggu sebelum tanggal terbit, lama proses printing 3-5hari.

Distribution

Untuk mendistribusikan majalah ini, akan digunakan metode Pick-Up Point, yaitu mendistribusikan majalah di beberapa hot spot karena majalah ini merupakan free magazine, dan untuk meminimaliskan biaya distribusi serta agar majalah ini mudah untuk didapatkan.

Periodisasi

‘Fab’ Magazine akan diterbitkan tiap bulan.

Budget

            Normal edition

©      Paper size 17,5 x 25 cm

©      Cover art paper 150  gsm =                             1.600.000

©      Body text hvs 120 gsm =                                360.000

©      Cetak film =                                                    2.275.000

©      Full colour =                                                    3.500.000

                                                                                    7.735.000

 

 

            Special edition

©      Paper size 17,5 x 25 cm

©      Cover art paper 260 gsm=                               2.100.000

©      Body text hvs 120 gsm =                                360.000

©      Cetak film =                                                    2.275.000

©      Full colour =                                                    3.500.000

                                                                             

                                                                                    8.235.000

  

Time Table

No	Tanggal	Kegiatan	Keterangan
1   2               3               4               5               6               7   8       9	24   28               2               6               10               14               15   23       24	Rapat Redaksi   Rapat kateren I, untuk membahas halaman 1-10             Rapat kateren II, untuk membahas halaman 11-20             Rapat kateren III, untuk membahas halaman 21-30             Rapat Kateren IV, untuk membahas halaman 31-40             Rapat Kateren V, untuk membahas halaman 41-50. Review dan recheck halaman 1-50           Naik Cetak   Recheck majalah, kemudian pendistribusian       Rapat Redaksi	Membahas tema dan konsep majalah Sudah diterima oleh editor, kemudian dibuat layoutnya oleh design grafis yang kemudian dicek lagi oleh Editor in Chief Sudah diterima oleh editor, kemudian dibuat layoutnya oleh design grafis yang kemudian dicek lagi oleh Editor in Chief Sudah diterima oleh editor, kemudian dibuat layoutnya oleh design grafis yang kemudian dicek lagi oleh Editor in Chief Sudah diterima oleh editor, kemudian dibuat layoutnya oleh design grafis yang kemudian dicek lagi oleh Editor in Chief Sudah diterima oleh editor, kemudian dibuat layoutnya oleh design grafis yang kemudian dicek lagi oleh Editor in Chief Majalah mulai dicetak Recheck oleh Editor in Chief Distribusi oleh bagian Distribution Review Majalah edisi sebelumnya dan membahas tema serta konsep untuk majalah edisi berikutnya.